How I Plan to Awesome-ize My Company's Website

As most of you already know, I’m currently in graduate school working on a Master’s Degree in Entertainment Business.  A recent assignment in my branding class asked me to look at Ad Age’s Power 150 and choose a blog to discuss its marketing mix ideas and what I could use to launch my own company’s marketing plan.  Exciting right?  (I meant that sarcastically) But then I go to the Power 150 and decide I’ll look at one of their top blogs.  It just happens to be www.chrisbrogan.com- the third most popular blog on Ad Age’s list.  So when I went to the page and I’m immediately blown away.  This guy is brilliant!! 

Everything from the color scheme to the layout of his page is much more put together than the typical blog template- no offense to Google Blogger, I’m very happy with my blog- and it gave me some ideas.  Brogan engages readers by updating his blog often; I didn’t see more than a 5-day gap between posts, giving them opportunities to subscribe and communicate with him, and he incorporates videos and pictures on his page which provides a media mix that keeps his page from looking like just a lot of reading.  Not to mention his writing style is conversational and again, it engages the readers and draws them in to what he’s saying, what he’s selling (he has logo buttons of his supporters and gives their websites.  Read 3 of his blog entries and you’ll instantly trust him and check out every product or service or person he endorses). 

When I launch my company’s marketing plan I want to incorporate practically everything I learned from looking at this blog.  I want to use a color scheme that is pleasing and provocative without being overbearing and hard to read.  I want to involve viewers by using different mediums to communicate with them.  I’ll do this by utilizing social networks and comments and reactions buttons on my company website.  Also, because of the nature of my company, I will definitely use video and photo media on the website.  The website will then achieve a level of awesome that will blow other websites out of the water.  I predict another company will copy my ideas, you know the ones I plan to copy from Brogan's professional blog.  I won't be mad.

Honestly, when I first got this assignment I was skeptical about the purpose but this was very helpful.  Needless to say, I subscribed to Chris Brogan’s blog and I’m now a total fan.